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pre test
Evaluate the performance of your communication efforts in a daily environment. With the Pre-Test method, you will understand all the KPIs of your campaign and have the best cost-benefit ratio on the market..
benefits
- Monitor the health and equity of your brand.
- optimize engagements
- Reduce the risks of an investment.
- Obtain the results faster.
Key Performance Indicator
- Heat Maps, likes, dislikes, brand memorability, KPI relevance, image attributes, buyers intention and usage intention.
- study objectives
- Target audience profile.
- Media touchpoint.
- Exposure to the Pre-Test and other advertisements, emulating a daily environment.
- Advertisement memorability.
- Information retention.
- Brand memorability.
- Buying intent
- Advertisement information retention.
- Communication KPIs relevance.
- Communication attributes relevance.
- Heat Map.
Outputs
Our reporting layouts have a modern design making them easy to understand
