Post-Test

Monitor the relevance of your advertisement campaign to your brand memorability growth. With the Post-Test method, you will understand all the KPIs of your campaign and have the best cost-benefit ratio on the market..

benefits

  • Monitor the health and equity of your brand.
  • Improve engagement.
  • Reduce the risks of an investment.
  • Obtain the results faster.

Key Performance Indicator

  • Heat Maps, likes, dislikes, brand memorability, KPI relevance, image attributes, buyers intention and usage intention.
  • Study topics.
  • Target audience profile.
  • Media touchpoint.
  • Spontaneous memory of a brand advertisement.
  • Spontaneous memory of the main message of a brand.
  • Storyboard and video stimulus.
  • Aided awareness
  • KPIs relevance.
  • Communication KPIs relevance.
  • communication_attributes

Outputs

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