Offerwise was founded on the principles of bringing innovative marketing methods to online media, and helping our clients gain maximum exposure to new audiences. Our roots date back to the early days of Internet marketing in 2000. We started with providing consulting services to several Fortune 500 companies who wanted to leverage the power of the Internet and grow their online presence.
Based on this valuable experience, we honed in on the market research industry, quickly recognizing that there was a gap and a need for quality, forward-thinking marketing solutions to increase awareness of online consumer research. Over the last decade, our innovative approach to advertising has introduced millions of online users to online consumer research, thus making Offerwise a leader in online panel recruitment and survey sampling solutions.
Throughout our years of support to the market research industry, we have developed a unique marketing philosophy which focuses on delivering the highest quality panelists and sample to researchers. This philosophy and proven best practice is what distinguishes Offerwise as a leader in the industry.
Our suite of solutions for both panel recruitment and U.S. Hispanic market research rely on our unique blend of offline and online advertising to introduce, engage and execute online research participation. Our team of marketing professionals specializes in creating and deploying large media campaigns with television, radio, print, online, and social media in the media mix. Each media campaign is carefully and strategically
planned in order to maximize reach and select audience targeting. This innovative, scalable approach enables us to provide our clients with both quality and competitive pricing.
As we have grown, so has our understanding of the evolving marketplace. Even before the release of the 2010 U.S. Census results, we were aware of the impact of the growing Hispanic population. And we anticipated the increased need that marketers and researchers would have to focus on the Hispanic segment. To better serve our clients and the market research industry, we extended our services to include consultative, full service solutions in the area of U.S. Hispanic market research. Our team of bilingual research professionals leverages their deep knowledge of the Hispanic consumer, voter, worker and community member to give voice to the transforming power of Hispanics to the market research industry.
Offerwise is a proud and contributing member of the Council of American Survey Research Organizations (CASRO), World Association of Opinion and Marketing Research Professionals (ESOMAR), and the Marketing Research Association (MRA).