U.S Hispanic Facts
U.S. Hispanics: Transforming America
Without doubt, U.S. Hispanics are changing the face of America. Given their growing influence and impact on economic, political, and social systems, there is no ignoring the fact that understanding the opinions, attitudes, and beliefs of this group is key to connecting with them now and preparing for the future.
These quick facts are evidence of the rapid growth of the Latino population.
- There are 50.5 million Hispanics in the U.S
- They represent 16.3% of the total U.S. population
- One of every six people in the U.S. is Hispanic
- Hispanics account for 56% of U.S. population growth since 2000
- 23% of children, ages 17 and younger, are Hispanic
- By 2014, one of every four moms will be Hispanic
Acculturation: What Is It? and Why You Should Care?
Acculturation is a process in which members of one cultural group adopt the beliefs and behaviors of another group. Hispanics in the U.S. are not a homogeneous group. They are represented along the entire spectrum of acculturation.
Offerwise classifies each of our respondents as acculturated, un-acculturated, or bicultural, using a proprietary algorithm that stratifies acculturation levels based on:
- Number of years in the U.S.
- Language spoken at home
- Overall cultural identification
- Spanish media consumption habits
This classification and segmentation is important, since consumption and behavioral patterns can differ greatly between each of the acculturation levels due to cultural factors that influence lifestyle, attitudes, social, and purchasing behaviors.
Through this classification method, we have the ability to create sample which is truly representative of the U.S. Hispanic population.
