Sampling
Offerwise provides the highest quality online sample to research firms and end clients looking to reach the U.S. Hispanic population. Our sample is supported by our bilingual project management team through every step of the process, from feasibility requests and bidding to data delivery.
Offerwise has a proven and tested panel recruitment strategy that leverages exclusive advertising rights with several online communities, as well as national television ad campaigns in both Spanish and English. This strategy consistently yields a large volume of high-quality, online Hispanic consumer research panelists who give above average response rates and high-quality data. Through our proprietary recruitment methods, we reach 89% of the U.S. Hispanic population -- a broader reach in the Hispanic market than any other sample provider.
At Offerwise, our stringent quality control measures provide assurance that our panel is healthy, active, and engaged. From initial identity validation through retention programs, we carefully manage our exclusive proprietary panel, offering our sample clients full transparency and outstanding quality.
Security and Validation
- Our registrants undergo a double opt-in process to ensure that the email provided is valid.
- City, country, and zip code are validated with third-party databases and IPs
- CAPTHCA technology is used to prevent automated registration
- The panel is de-duplicated through sophisticated verification methods
- All of our data is stored on a third-party platform and protected with the highest security measures
Representative Sample
The Offerwise team works closely with clients to define the sampling parameters, using census statistics to construct a representative sample based on the client’s requests.
We have the ability to sample sub-groups within the U.S. Hispanic population, as well as acculturated, bicultural, and un-acculturated panelists based on a proprietary algorithm embedded in our registration survey. We use quotas within this sub-population to create a representative sample and deploy the sample, utilizing requested criteria.
Community Building
Branded or private market research communities can be a marketer’s eyes and ears into the opinions and needs of their customers – offering fresh ideas, testing new concepts, uncovering new insights and improving the customer experience. A custom community can help a marketer engage with respondents in a deeper way, using online forum discussions and quick and easy polls. Innovative tie-ins to social media and multimedia platforms provide clients with the most up-to-date ways to collaborate with and learn from their branded panel members.
Offerwise has proven success in building custom panels and communities for clients who require specialty panels or have very specific needs for a hard-to-reach target. Our services include list matching and empaneling registrants from clients’ databases and /or audiences. Additionally clients can utilize all of our full-service resources for panel management, data collection and analysis.
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