PanelRecruitment 2.0 is Offerwise’s response to analysis of trends in online user interaction which demonstrate that consumers prefer to make decisions on their own terms and today’s online communities and social networks fulfill these desires. Therefore, we place significant emphasis and investment on recruiting panelists to our market research clients through innovative social media marketing avenues.

Our market research clients rely heavily on consumer opinions for the success of their business needs and objectives. Therefore, the shift from traditional panel recruitment or marketing methods to PanelRecruitment 2.0 is immediately essential. PanelRecruitment 2.0 combines targeted online community marketing efforts with traditional online advertisements and a controlled affiliate marketing network, therefore maximizing the exposure of the market research panel to online users. PanelRecruitment 2.0 addresses the up and coming online user paridigm in which online users discover information on their own accord and through social mediums they can immediately trust. At Offerwise, we have developed this trust across several online communities and provide visibility of our market research client efforts to online users in a non-intrusive manner. This results in participation of online panelists on their own terms, thus resulting in increased comfort and higher quality consumer opinions.

Through our innovative and unique PanelRecruitment 2.0 approach, we attract a multitude of panelists from various backgrounds and points of view to provide their opinions to our market research client panels. At Offerwise, we pride our services on recruiting panelists that have a genuine interest in the panels in which they participate therefore contributing quality feedback thus maintaining panel integrity. We provide these quality consumer opinions to our market research clients in a timely and cost effective manner, by focusing on internal investment initiatives which continuously expand our Internet Marketing footprint.