Over the years, Offerwise has gained several insights into the behavior and effectiveness of market research panelists. We have analyzed how, why and when respondents join and participate in market research surveys. These insights have shaped our philosophy on how to deliver panelists and the highest quality sample to our research clients.
Offerwise's panel recruitment philosophy hinges on directly controlling the marketing and messaging to which new market research participants are exposed. In an industry that relies heavily on third parties to deliver new market research panelists, Offerwise is the industry leader in delivering quality panelists and sample with 100% transparency.
In addition to having complete ownership of the marketing and messaging without reliance on third parties, Offerwise uses exclusive offline and online advertising channels, thus targeting a unique audience of potential market research participants. This unique panel recruitment philosophy and practice has consistently resulted in the annual recruitment of over two million new market research panelists. We provide the research community with access to the industry's most representative opinions.
Offerwise relies on this refined and proven method to fuel both our panel recruitment and U.S. Hispanic market research services. We have developed several exclusive relationships with offline and online marketing partners through which we recruit a large volume of diverse market research participants.
To further enhance our marketing tactics, we take pride in our focused and direct marketing messages that engage quality respondents. The industry is plagued with advertisers who introduce new users to market research, creating unrealistic incentive expectations, and thus resulting in lower quality responses from panelists. Offerwise is sensitive to the problems caused by this industry practice, and we take a different approach based on the integrity in our marketing communications. Our marketing message focuses on the importance of the user's opinion to consumer research, thus targeting users who provide high-quality responses, which are not influenced by unrealistic incentive expectations. This philosophy is the key to why Offerwise is the industry leader in driving new market research panelists and high-quality samples for the research community.