BigSpot.com To Sponsor MTV Halloween Concert

ASHBURN, Va., Oct. 20 -- BigSpot.com, an Offerwise company, looks to summon its inner monster of rock when it sponsors MTV's Ulalume – a Halloween bash on Oct. 23 in Columbia, Md. The announcement comes only months after the Web-based business revved up with a major NASCAR sponsorship.

"This is the first time BigSpot.com has sponsored a concert event and the first time we have worked directly with MTV," said Andrew Lissak, president and CEO of Offerwise. "We felt this was a great opportunity to expose the BigSpot.com brand to a valuable demographic to us: young adults."

Specifically, BigSpot.com is an online recruitment source for market research companies, where users receive rewards for sharing their opinions. BigSpot.com's push into the music television arena means heightened exposure to a much sought-after audience.

"The young adult demographic is very valuable to the market research companies we recruit for," Lissak said. "Young adults give these market research firms the pulse of what is going on around them. This allows them to stay ahead of the curve on new trends that can be key to marketing the products and services of tomorrow. We can leverage this event to introduce survey taking to those in this key demographic that might not be aware of it."

BigSpot.com's first leap onto the MTV stage happens during one of the network's largest events of the year. With a band lineup that includes Paramore, AFI, Dead By Sunrise, and Kid Cudi, Lissak expects Ulalume to shake thousands of ghoulish partygoers from their slumber.

"MTV has a great reputation for bringing to life innovative marketing concepts, and we felt this particular idea was a great fit for our brand," he said, adding that his company has a few surprises of its own planned for the event.

During the music-fueled fright fest, BigSpot.com will unearth the Halloween Confessional booth. Those who dare to duck inside can reveal their thoughts on everything terrifying. Whether recalling a childhood costume, most nerve-rattling horror film or scariest place ever visited, participants can spill their soul to those on the other side – of the camera that is. Attendees with the most detailed opinions will appear within a custom online video flipbook on mtvU.com.

In addition, footage from the BigSpot.com booth will air as part of mtvU's Halloween programming, as well as during a theme week on MTV's morning music block.

"This is an extremely unique opportunity for us to get directly in front of a large crowd," Lissak said. "It offers immediate exposure to people who have something to say and who are looking for ways to earn a little cash while doing it. BigSpot.com and MTV just feels like a natural fit."