Offerwise's Hispanic Research Panel Hits 100,000 Panelists

ASHBURN, Va., February 6, 2012 QueOpinas.com launched in 2011 as a tool to help fill the knowledge gap between corporations and the burgeoning U.S. Hispanic consumer market. A little less than one year later, developers of the survey panel website not only have narrowed the breach, they've built a mega bridge - driving massive volumes of information on how this population segment makes buying decisions.

Rob Dolafi, COO of Offerwise, which owns QueOpinas.com, said the site already has attracted 100,000 panelists to date - well surpassing the industry highs in the tens of thousands for online Hispanic panels.

"For so many years, the research community has lacked online access to U.S. Hispanics in broad numbers and in a representative fashion; therefore, reaching these figures in such a short period is a significant feat," Dolafi said. "Our efforts are helping researchers deliver effective and high-quality Hispanic research faster and cheaper than ever."

QueOpinas.com uses an exclusive, in-house proprietary recruitment model to gather traditionally hard-to-capture profiling data. Criteria include acculturation level, education level, media habits, regular grocery purchases, automobile type, household demographics, other buying habits and more.

Better yet, the revolutionary system draws panelists from all three acculturation levels - Spanish dominant, bi-cultural and acculturated - in a nationally representative distribution. According to Dolafi, market research firms usually categorize the Spanish dominant group as "un-acculturated" and the most difficult to reach.

The ability of QueOpinas.com to mine data from the U.S. Hispanic population means tapping into a segment that accounted for more than half the growth in the total U.S. population from 2000 to 2010. The latest Census data shows the U.S. Hispanic population ballooned from 35.3 million to 50.5 million - or 1 in 6 Americans - during this time period.

"Hitting this milestone of 100,000 is only the beginning for our online U.S. Hispanic panel," Dolafi said. "We are helping clients achieve unprecedented research results from the hardest to reach segments within the Hispanic population. As the demand of Hispanic research continues to surge, we are well equipped to grow at even higher annual rates."