For clients with very specific needs, Offerwise can create custom panels from select audiences. Our recruitment expertise extends to developing custom panels of low incidence or hard-to-reach targets with high degree of specificity.
Custom panels can be created for a brand, product, or an internationally focused study, or from an organization's own community or audience, a workforce or professional association, a market segment, etc. We recruit from an existing database, and empanel those who agree to join the custom panel and participate in market research. A custom panel provides clients with insights into the opinions and behaviors of their customers or community members, allowing clients to stay connected to them. And, once panelists register to join the community, clients may engage them in as many studies as they like.
Over time, clients learn more about their proprietary community of panelists, establishing deeper, trusting relationships with a highly engaged and responsive group. And with a consistent and stable pool of respondents, clients can better manage internal resources and control research costs without sacrificing quality.
Custom panels can be used in a variety of ways:
- Test advertising effectiveness
- Assess customer satisfaction
- Gather fresh ideas
- Provide quick and easy polling
- Test new concepts for product launches, packaging and brand messages
- And many more
Our clients can leverage any or all of our services, from the custom panel recruitment and management to our full service solutions, including survey development, programming, hosting, customized data collection, analysis, and reporting. Our team can manage some parts of the process, while the client's team manages others. Or, we can manage the entire process from A to Z. The program is completely customizable, based on our clients' needs.